My work Experience

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Feb 2021 - Present

IKS Health, Mumbai

UX/UI Director

Introduced the UCD process at IKS Health and built a 12-member UX/UI team from scratch, demonstrating ownership, initiative, and a startup mindset.
Translated ambiguous big-picture ideas and Generative AI concepts into real products, showcasing adaptability and comfort with uncertainty.
Led and delivered end-to-end UX/UI design for multiple healthcare products out of which 2 being sold to more than 5 clients.
Guided teams across wireframing, prototyping, usability testing, and refinement, encouraging ownership and fast learning.
Collaborated with cross-functional teams, set milestones, managed scope, and delivered clear presentations to leadership with agility and initiative.
Leveraged Generative AI tools (ChatGPT, Gemini, Perplexity, Stitch, Figma plugins) to drive rapid experimentation and efficiency Supporting, not replacing, human insight and creativity.

Jul 2013 - Feb 2021

Deloitte Digital, Mumbai

Senior UX Designer

Led end-to-end discovery and UX/UI execution from analysing briefs to facilitating research and delivering final designs
Conduct interviews with customers and internal stakeholders/third parties to identify existing gaps and opportunities Apply User-Centric Design Process (UCD) to build delightful digital experiences across various touchpoints
Created personas, journey maps, flows, wireframes, and high-fidelity prototypes; presented to leadership and tested with users.
Led design teams—estimating efforts, planning sprints, and guiding UX, UI, and BA teams for on-time delivery.
Developed design strategies and prototypes for proposals and RFPs.
Build a team and execute design solutions and interactive prototypes for RFPs
Ensured that the user interfaces and user experience of the software applications developed by the team met at least 80% of user’s expectations
Trained and managed a team of over 15+ designer

Nov 2011- Jul 2013

Digitas India (LBi), Mumbai

Lead Information Architect

Create digital experience for one of the most popular airline companies in Oman
Build experience for various clients across web, tablet, mobile and social media platforms.

Aug 2010 - Nov 2011

Bc Web Wise, Mumbai

Lead Information Architect

Define the role, deliverables and importance of Information Architect.
Work on proposals and project to provide the approach from experience standpoint.

Jun 2007 - Jul 2008

Human Factors International, Mumbai

Visual Design Specialist

Work with IA’s to build inspiring visual designs for websites, portals and applications.

May 2004 - May 2007

Tata Interactive Systems, Mumbai

Visualizer

Built scalable e-learning templates that streamlined workflows for 150+ employees, enhancing efficiency and accelerating project deliverables.

Core Skills

Collaboration & Communication

I’m a people-first collaborator who works seamlessly with developers, product managers, and senior leaders. I communicate with clarity and empathy, and negotiate confidently to align expectations, timelines, and outcomes.

Design Leadership

I plan design projects with a clear UX/UI vision, guide and mentor team members, and facilitate working sessions that keep creativity and collaboration flowing. I ensure every design decision aligns with both user needs and business goals.

Problem Solving Mindset

I stay calm under pressure, think quickly, and find practical solutions to any challenge. My focus is always on progress—handling tough situations with composure and a solution-oriented mindset.

How I Started Out

Jun 2008 - May 2010

Post - Graduate Program in Design Management

MIT Institute of Design, Pune

Learned advanced product design methods and principles, user experience and behavior, the role of design in advertising and products, effective client communication, team management, and fundamentals of financial planning.

Jun 2000 - Mar 2004

Diploma, Applied Arts

Sophia Polytechnic, Mumbai

Studied design across diverse fields—advertising, graphic design, typography, painting, illustration, and photography—and this course truly shaped me into a designer at heart.