My work Experience

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Feb 2021 - Present

IKS Health, Mumbai

UX/UI Director

Established the User-Centered Design (UCD) practice at IKS Health; built and scaled a 12-member UX/UI team from the ground up.
Led end-to-end UX/UI strategy and execution for multiple healthcare products; 2 products successfully sold to 5+ enterprise clients.
Translated ambiguous, high-level business and GenAI concepts into tangible, market-ready digital products.
Partnered with Product, Engineering, and Business leaders to define scope, milestones, and success metrics.
Drove design across discovery, wireframing, prototyping, usability testing, and iterative refinement.
Leveraged Generative AI tools (ChatGPT, Gemini, Perplexity, Stitch, Figma plugins) to accelerate experimentation and improve team efficiency—augmenting, not replacing, human insight.

Jul 2013 - Feb 2021

Deloitte Digital, Mumbai

Senior UX Designer

Led end-to-end discovery and UX/UI delivery across enterprise and consumer digital products.
Conducted user and stakeholder interviews to identify gaps, define opportunities, and inform UX strategy.
Created personas, journey maps, user flows, wireframes, and high-fidelity prototypes; validated designs through usability testing.
Led multi-disciplinary teams (UX, UI, BA), estimating efforts, planning sprints, and ensuring on-time delivery.
Developed UX strategies and interactive prototypes for client proposals and RFPs.
Built and managed a 15+ member design team, providing mentorship and performance guidance.

Nov 2011- Jul 2013

Digitas India (LBi), Mumbai

Lead Information Architect

Designed digital experiences for a leading airline in Oman.
Delivered cross-platform experiences across web, tablet, mobile, and social media.

Aug 2010 - Nov 2011

Bc Web Wise, Mumbai

Lead Information Architect

Defined the Information Architecture role, deliverables, and best practices.
Contributed to proposals and projects, shaping experience strategy from concept to execution.

Jun 2007 - Jul 2008

Human Factors International, Mumbai

Visual Design Specialist

Collaborated with Information Architects to create visually compelling designs for websites, portals, and applications.

May 2004 - May 2007

Tata Interactive Systems, Mumbai

Visualizer

Built scalable e-learning templates, improving design efficiency for 150+ employees and accelerating delivery timelines.

Core Skills

Hands-on

I use design tools to clarify ideas, align vision, and deliver results through collaboration.

Collaboration & Communication

I align developers, PMs, and leaders through clear, empathetic communication and confident negotiation.

Design Leadership

I lead design with a clear UX/UI vision, mentoring teams and aligning decisions with user and business goals.

Problem Solving Mindset

I stay calm under pressure, think quickly, and drive practical, solution-focused progress.

How I Started Out

Jun 2008 - May 2010

Post - Graduate Program in Design Management

MIT Institute of Design, Pune

Learned advanced product design methods and principles, user experience and behavior, the role of design in advertising and products, effective client communication, team management, and fundamentals of financial planning.

Jun 2000 - Mar 2004

Diploma, Applied Arts

Sophia Polytechnic, Mumbai

Studied design across diverse fields—advertising, graphic design, typography, painting, illustration, and photography—and this course truly shaped me into a designer at heart.